Via 100 Thieves

100 Thieves, the immensely popular Esports and gaming brand, is expanding into the world of video game development.

The top execs from 100 Thieves, CEO Matt “Nadeshot” Haag and COO John Robinson, took to Twitter today to announce “Project X.”

While there are no gameplay details, the two mentioned FPS games like Valorant, Halo, and Call of Duty as potential inspiration.

Project X Will Focus on Community

100 Thieves is seeming to place a high level of emphasis on community, collaboration, and communication with Project X.

In the video, Nadeshot laments the lack of communication and connectedness many game studios have with their community.  “Transparency is the number one priority a company should have,” Nadeshot explains.

With an engaged community of fans, athletes and content creators, Project X seems like it will have a wide pool of talent to source ideas and feedback from.

VALORANT Champions Tour Stage 3 Masters - Day 9

BERLIN, GERMANY – SEPTEMBER 18: Team Envy shakes hands with 100 Thieves after their match during the semi finals stage of the VALORANT Champions Tour 2021: Stage 3 Masters on September 18, 2021 in Berlin, Germany on September 18, 2021 in Berlin, Germany (Photo by Clive Rose/Getty Images)

The Start of Project X’s Dev Team

Robinson announces that Pete Hawley will take the reins as the studios Chief Product Officer.

Hawley and Robinson go back a couple of years to their time spent at EA, working on games like Burnout: Paradise, Fable and more.

Aside from the inclusion of Hawley, no additional details for the team have been released.

Could 100 Thieves Continue a Trend?

100 Thieves expansion into game development is reminiscent of Dr. Disrepect’s announcement from late last year. Dr. Disrepect’s studio, called the Midnight Society, has been working to develop a new competitive FPS game.

While details on that project still remain slim, it will be interesting to see the two games from 100 Thieves and the Midnight Society compete in the future.



I love writing, food, and video games. Currently playing: Inscryption, Valorant, Apex, Smash, GTFO, & Phasmophobia.