The Overwatch League’s transition to regional Homestands in 2020 has created an incredible opportunity for teams like The Florida Mayhem to show appreciation to their Florida fans and create unforgettable experiences. Today The Mayhem share one of their projects – a premier partnership with Zaxby’s as the Official Match Time Meal for the Florida Mayhem and upcoming Florida Mayhem events.
The partnership kicks off this weekend when the Florida Mayhem are back in action after the OWL postponement. The partnership will also feature some fun tailgating and in-store activities later this year. With more than 900 total locations, and nearly 100 in Florida, Zaxbys’ chain of fast-casual restaurants is best known for its chicken wings, chicken fingers and signature sauces.
Ben Spoont, CEO and co-founder of Misfits Gaming Group was quoted saying
“In these difficult times, we’re thrilled to have a versatile partner in Zaxby’s, that could adapt from live event activations to online activities for fans watching the broadcast, […] Florida Mayhem fans will be able to take part in Zaxby’s competitions and deals while watching matches from the safety of their own homes.”
Joel Bulger, CMO of Zaxby’s Franchising explains
“We’re excited about the opportunity to fuel esports fans with Zaxby’s famous hand-breaded chicken, […] It’s the perfect meal to enjoy between matches.”
Zaxby’s will be the official Match-time meal of the Florida Mayhem. Fans can tag Mayhem/Zaxby’s and use the hashtag #matchtimemeal to win a $25 gift card. One winner will be chosen at random each day the Mayhem play for the rest of the season. Zaxby’s locations will be staying open for pick up and deliveries throughout the Coronavirus Pandemic.