Fan platform site Fandom and Esports community site eFuse have partnered this past week to help promote the collegiate esports scene. The partnered platforms plan to do this by providing resources to student players and organizations such as sponsorships to boost the awareness of these communities.
“Over the past two years, we have heavily invested in grassroots collegiate esports because we believe in the opportunities it creates for students to grow competitively and professionally,” said eFuse Co-Founder and CEO Matthew Benson.
“We are excited about this partnership with Fandom because it will increase the scope and quality of options for students to compete, earn professional experiences, grow communities and showcase collegiate esports to even more potential fans!”
Fandom’s Aim to Grow Collegiate Esports
The partnership has given Fandom the exclusive advertising sales rights for eFuse’s collegiate esports events. These events include the Collegiate CoD League, College Carball Association, and upcoming collegiate Fortnite events. Fandom aims to promote these events and provide custom content via their vast network of communities across the site.
“With over 100,000 gaming communities across our wiki platform and access to over 15 million Gen Z fans, Fandom is excited to deepen our commitment to the esports industry and fans worldwide,” said Fandom VP of Gaming & Esports Amy Venier. “We’re proud to partner with eFuse to help champion and support collegiate esports specifically and open the doors for authentic partnerships with advertising partners.”
Fandom boasts over 108 million gaming users across the 17 million pages of content throughout their site. With one of the biggest fan wiki sites, Fandom has the reach that can help boost eFuse to those interested in watching or competing in collegiate esports.
The Collegiate CoD League playoffs will be the first event taking place after the partnership, with the College Carball Summer Open beginning in a few months.
In other news, Ithaca College Esports has recently spoken out about the lack of support from their own school’s administration, which you can read about here.
Written by Carter Barnes