Misfits Gaming Group (“MGG”) has partnered with SoFi, the digital personal finance company, across Misfits Gaming US, the Florida Mayhem and Florida Mutineers. The exclusive marketing rights deal will include the main jersey patch position across Misfits Gaming Group US properties, as well as the presenting sponsor for upcoming Florida Mayhem and Florida Mutineers live events. SoFi is one of the first fintech companies to sign a deal of this scope within esports.
SoFi’s mission is to help its over one million members achieve financial independence to realize their ambitions. The esports industry is built upon competitive drive and innovation, and its members are young and motivated. In that vein, MGG and SoFi will work together to produce custom content pieces to run across MGG social channels tailored around personal finance and achieving ambition.
“Esports is driven by ambition, from fans to players and aspiring athletes or professional competitors. Misfits Gaming Group is founded upon ambition, diversity and integrity, and we are excited to partner with SoFi, a brand that not only shares our core values, but also is a pioneer in digital personal finance, redefining the industry with their support and tools for success,” said Ben Spoont, CEO and co-founder of Misfits Gaming Group. “SoFi is a true industry innovator and their forward-thinking approach to personal finance is a natural fit for the tech driven esports industry. Through our partnership with SoFi, it’s our goal to provide a platform for players and fans to learn more about personal finance, and enable them to achieve their goals.”
“We are thrilled to be partnering with Misfits Gaming Group on this initiative,” said Lauren Stafford Webb, CMO of SoFi. “With a shared passion for drive and forward-thinking, this sponsorship is a natural fit for the SoFi brand.”