Atlanta Reign Plan to Build Headquarters
Robert Paul for Blizzard Entertainment
As the Overwatch League plans for the Homestand Games coming in 2020, other teams are looking further into the future and developing their own facilities. Most teams are looking to rent out or share spaces with other esports teams or their sister franchises. Team Envy is creating a space in Victory Park for their esports teams along side the Dallas Mavericks and the Stars. The Philadelphia Fusion broke ground on their bespoke $50 Million Fusion Arena a few months ago. At the time they were the only Overwatch League team building their own arena separate from any other organizations or teams.
Cox Enterprises and Province In., the joint venture that forms Atlanta Esports Ventures has put up $100 Million to build a permanent headquarters for the Atlanta Reign in Midtown Atlanta. The building will be specifically for the Atlanta Reign. Governor Brian P. Kemp said in a release, ” We are proud to see Atlanta Reign expanding their footprint in Midtown with the opening of this new headquarters.”
Our Thoughts: While it is exciting to see the franchised esports teams making their own mark on their cities, this move by the Reign is a bit worrisome. Even in traditional sports you’re seeing organizations struggle to get people to attend live events on a regular basis. It makes sense for teams to double up on the space as is the case with Team Envy, the Dallas Fuel and the other Dallas sports franchises. It’s easy to utilize a single place across four or more teams throughout the year. How does the Atlanta Reign plan to use the arena and make the $100 Million investment worthwhile when they play half the year and more than half the matches will be on the road?