Apple announced on Tuesday morning a new line-up of hardware and some software, according to CNBC. 

The Apple Watch Series 6 was announced during Apple’s virtual press conference and is available to preorder today starting at $399. It’ll be fully released and available to buy on Friday, September 18.

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The new Apple Watch focuses on health, with features that encourage hand-washing for the CDC-recommended 20 seconds and a sleep app that uses motion sensors to measure sleep. pic.twitter.com/N2X0qmsQh3

Apple Watch Fitness

According to CNET, there are a lot of health features included with the watch, including a key new health sensor, which can measure your blood oxygen level in 15 seconds. Apple also announced new services for the device that are focused on health and family. They announced a new service called Fitness Plus, which offers a variety of weekly workout routines for $9.99 a month.

The impact of Apple’s aggressive new health and fitness offerings was felt immediately on the stock market, as Pelotin’s stock sunk soon after the announcement.

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Peloton stock price definitely noticed when Apple Fitness+ was announced 😅 pic.twitter.com/2aXE7yTJxA

Additionally, Apple also said its Apple Watch will have a feature called Family Setup, allowing parents to set up their children’s watch to help track their kids’ location and control who they talk to using iMessage. The feature requires a cellular version of the Apple Watch, but it doesn’t require a child to have an iPhone.

Other big announcements include the following:

  • The Apple Watch SE
  • The new 8th-generation iPad
  • The new iPad Air
  • Fitness+ workout services
  • Apple One service bundles

Customers can expect the newest iPhone software, iOS 14 to launch on Wednesday, Sept. 16 with lots of new features like widgets, a fresh way to organize your home screen, security enhancements, and more.

The Apple One service bundles seem to be getting a lot of attention on Twitter. It will offer three tiers with different services starting at $14.95 a month: Individual, Family and Premier.

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Apple has announced its long-rumored services bundle, Apple One. It comes in three tiers with different services in each tier. The first tier, with Apple Music, Apple TV+, Apple Arcade, and iCloud storage, starts at $14.95 a month. https://t.co/sBLx9mCdpj pic.twitter.com/nF1n891qnK

There was no announcement about new iPhones at the conference, but are expected at a future launch.


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Written by: Katherine Viloria

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