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Big news in the streaming world today as Ninja, one of the top video game streamers on the planet, announces he’s moving off Twitch to Microsoft’s Mixer streaming service.
Ever since the Fortnite World Cup, Ninja has been teasing a big announcement coming to his channel on August 1st.
The next chapter,https://t.co/lvn9KBjEYq pic.twitter.com/tljVgyM3bG— Ninja (@Ninja) August 1, 2019
Well, the secret is out, Ninja has officially decided to leave Twitch and join the streaming platform Mixer.
Why is this a big deal? Well, Ninja is one of Twitch’s largest stars – his channel has 480 million views, he brings in huge stars like Drake and Travis Scott to stream with him, and has been acknowledged by outlets like ESPN and CNBC for his success on the channel.
For each subscriber that Ninja’s channel gets, Twitch gets half of that revenue. Plus, Ninja pulls down a good deal of donations while his channel is live, Twitch gets a small percentage of that too.
Now, Ninja has taken his audience and his ability to generate revenue over to Mixer. For those that may not be familiar: Mixer is Microsoft’s competing streaming platform. It has some pretty cool and unique features and tries to encourage their users to subscribe to channel using some unique methods, but is definitely a growing platform.
Even with the platforms unique features and the backing of the almighty Microsoft, Mixer has still, very much, played second fiddle to Twitch. Could this power play bring more users to the platform, or could Ninja have just slashed his audience in half?
Guess only time will tell.
But what do the hosts here at Checkpoint XP think of this monumental move? Check out this segment from the Checkpoint XP Daily podcast to get their take on Ninja’s move to Mixer