GameStop Venturing into Esports, Announce Multiple Partnerships
NORTH LAS VEGAS, NV - NOVEMBER 04: Store manager Brandon Khan stacks copies of "Call of Duty: Ghosts" during a launch event for the highly anticipated video game at a GameStop Corp. store on November 4, 2013 in North Las Vegas, Nevada. Video game publisher Activision released the 10th installment in the "Call of Duty" franchise at midnight on November 5. (Photo by Ethan Miller/Getty Images)
GameStop is looking to make a major pivot away from just selling video games as they struggle to find their place in the modern gaming world. They’re turning their eyes towards esports, making a host of massive investments. They’ve struck partnerships with Complexity Gaming, Infinite Esports, and Envy Gaming as well as the Houston Outlaws and Dallas Fuel Overwatch Teams. They’ll be hosting watch parties for Overwatch League, and have also partnered with the Collegiate Star League.
Source: Variety
Photo by Ethan Miller/Getty Images