Immortals Choose Metro Detroit As New HQ

LCS members and legacy esports brand, Immortals, are making a big change of scenery. The multi-esport team is moving to the Metro Detroit area and bringing with them a large chunk of their business operations. In a press release sent out Tuesday, they state that the “Great Lakes Region” or “GLR” will serve as a hub for the team. As it stands, their LCS squad will remain in California.

IMT in GLR?

While they wouldn’t be the first esports org with metro Detroit ties, they would be the first LCS teams to operate outside of California. And it would make them only the second major esports organization headquartered in Michigan. Their new CEO, Jordan Sherman, is a Michigan native and says that the GLR is ripe for more gaming investment.

Immortals on Twitter: “We are relocating our HQ to the Great Lakes Region!Read about how we’re bringing collegiate events, a women’s VALORANT roster, and more to the area.🗒️ https://t.co/Wam3xMY3Me pic.twitter.com/yLpWrIyY3H / Twitter”

We are relocating our HQ to the Great Lakes Region!Read about how we’re bringing collegiate events, a women’s VALORANT roster, and more to the area.🗒️ https://t.co/Wam3xMY3Me pic.twitter.com/yLpWrIyY3H

As a Michigander and a University of Michigan alumnus, I know personally how much value gaming, through Immortals, can deliver to Great Lakes communities. We’ve observed the strides the GLR has made in making itself a destination of choice for growing companies, technological innovation, entrepreneurs, and emerging industries. All of these characteristics make the GLR an ideal market for competitive gaming, and Immortals aims to bring that opportunity to life.” 

Jordan Sherman, CEO of Immortals

What’s In It For Michigan?

IMT says they’ll host a number of gaming business summits in multiple midwestern cities such as Detroit, Columbus and Cincinnati. These summits aim to bring together gaming, political and business leaders in the Great Lakes in the interest of boosting competitive gaming in the region. But to start off the festivities, they have series of events this week in Ann Arbor, MI called the Immortals Takeover. At a number of local pubs and eateries, esports fans can join together and play a bit of Wild Rift and even win prizes.

College esports is getting love too. IMT says that they are working with the Michigan Sport Consulting Group to connect with the gaming community in metro Detroit and beyond. This plan is to work in concert with some of thier “spoke” cities, that will have IMT presences on college campuses. Also, IMT plans to develop a women’s Valorant roster that will also have Michigan as its base.

Immortals = Kind of A Big Deal

IMT is a major player in the esports world especially in domestic League of Legends. A member of the division since 2015, they dropped out of the LCS during the shift to franchising. But rejoined in 2019 after buying a slot off the defunct OpTic Gaming. In addition to league, Immortals also operates a CS:GO team, owns the Brazilian esports brand MIBR and is the parent company to the Overwatch League’s LA Valiant.

Feature Image: Immortals Gaming Club

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