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After having one of the most bizarre business stories of the year, co-working space provider, We Work (and parent company, We Co.) are looking to enter the gaming and esports world.
According to a report from Bloomberg, We Co. applied for a number of trademarks with the U.K. Intellectual Properties including one called “Play By We”. Under the list of services for the Play By We application the brand is said to provide “Entertainment services; entertainment services in the nature of online video game playing and esports; entertainment services, namely, providing online competitive, professional video games for playing”.
This move comes on the heels of a very tumultuous 2019 for We Work as the company explored going public with a company valuation around $47 Billion that dropped precipitously to only $8 Billion in October. The falloff was mostly attributed to skeptical reports of We Work’s business model.
We Work currently leases millions of square feet in office space, and could be looking to esports events to give a much needed boost to the company.