Checkpoint XP Podcast – Episode 104 – The Gamer Experience
We talk about the strength of brand loyalty and where it lays within millennial and geek culture.
Millennials have been accused of ‘killing’ a lot of industries and said to not have any brand loyalty. We talk in depth about the spending habits of the gamers and how brand loyalty is alive and well within the geek culture. We also discuss the way our fandoms grew to influence the way we dress and how we identify with our brands.