NEW YORK, NY - JULY 26: In this photo illustration, a glass of Bud Light sits on a bar, July 26, 2018 in New York City. Anheuser-Busch InBev, the brewer behind Budweiser and Bud Light, said on Thursday that U.S. revenues fell 3.1% in the second quarter. American consumers continue to shift away from domestic lagers and toward crafts beers and wine and spirits. (Photo by Drew Angerer/Getty Images)

Budweiser is making their play to become the official beer of esports. In fact, they’ve submitted an application to trademark just that. In addition, they’ve submitted trademark applications on “The official beer of gaming” and “The official beer of gamers.” Clearly, Budweiser has recognized that their traditional path to getting new customers is no longer working and is shifting their marketing to gamers and esports enthusiasts.

It does raise questions however as to what it takes to be the “official beer of esports.” While Budweiser is partnered with Overwatch League as well as Monumental Sports and Entertainment, that’s a far cry from dominating the entire esports scene. Either way, it’ll be interesting to see whether or not the trademark application is approved.

Source: Dot Esports
Photo by Drew Angerer/Getty Images