LOS ANGELES, CA - JUNE 12: (L-R) Gamers 'Ninja' and 'Marshmello' walk onstage during the Epic Games Fortnite E3 Tournament at the Banc of California Stadium on June 12, 2018 in Los Angeles, California. (Photo by Christian Petersen/Getty Images)

Without any press the Epic Games Store launched in china opening up games like Borderlands 3 and Metro Exodus available for purchase. Even though what should have been a huge marketing push, Epic chose to do a stealth launch of the platform. A reason for this might be the recent crackdown on video games in China causing Epic to decide to try and keep a low profile.

Source: PCGamesN 

Photo by Christian Petersen/Getty Images