Overwatch League Signs Bud Light For Remainder Of Season 2
NEW YORK, NY - JULY 26: In this photo illustration, a glass of Bud Light sits on a bar, July 26, 2018 in New York City. Anheuser-Busch InBev, the brewer behind Budweiser and Bud Light, said on Thursday that U.S. revenues fell 3.1% in the second quarter. American consumers continue to shift away from domestic lagers and toward crafts beers and wine and spirits. (Photo by Drew Angerer/Getty Images)
Overwatch League has signed a major legacy brand for the duration of the second season. They have notched Bud Light as a broadcast sponsor on ABC and ESPN, as well as activations at four events. Those four events include Dallas’s Ultimate Weekend, or as it’s now known, the Bud Light Homestand Weekend – Dallas.
Source: Esports Observer
Photo by Drew Angerer/Getty Images