NEW YORK, NY - MARCH 20: Gillette’s five newly innovated razors recognize men’s unique differences and offer even easier access to a more comfortable shave at a more comfortable price during a Gillette event on March 20, 2018 in New York City. (Photo by Dia Dipasupil/Getty Images for Gillette)

Gillette has struck a partnership with Twitch to form a world-wide streamer alliance. The Gillette Gaming Alliance will represent the brand and produce content for fans, starting with a Bits for Blades event where Twitch users can earn bits by purchasing Gillette blades. The U.S. representative is streamer CourageJD.

Source: Dot Esports

Photo by Dia Dipasupil/Getty Images for Gillette