Nike Continues Esports Push With Official Sponsorship of LPL
BEIJING - DECEMBER 26: People pass by the Nike shop on December 26, 2007 in Beijing, China. The Beijing Olympic Games will bring enormous commercial opportunity to Beijing. (Photo by Feng Li/Getty Images)
Nike is continuing their push into the world of esports. No longer content with just sponsoring a single team or player, they have become the official apparel and shoe sponsor of the entire LPL Chinese region for League of Legends.
Source: InvenGlobal
Photo by Feng Li/Getty Images