David Highhill is a Director of Consumer Product Strategy at the NFL. This data-driven group focuses on leveraging analytics to grow local revenue for each of the 32 NFL franchises, as well as directing strategy and revenue generation efforts around tent-pole League events like the Super Bowl, Pro Bowl, and International Series.

Previously, David ran the predictive analytics group at Turnkey Sports and Entertainment, building sales prospecting models, predictive customer loyalty models, and performing database segmentation analysis for professional sports clubs.