NEW YORK, NY – MARCH 20: Gillette’s five newly innovated razors recognize men’s unique differences and offer even easier access to a more comfortable shave at a more comfortable price during a Gillette event on March 20, 2018 in New York City. (Photo by Dia Dipasupil/Getty Images for Gillette)
Gillette has struck a partnership with Twitch to form a world-wide streamer alliance. The Gillette Gaming Alliance will represent the brand and produce content for fans, starting with a Bits for Blades event where Twitch users can earn bits by purchasing Gillette blades. The U.S. representative is streamer CourageJD.
Source: Dot Esports
Photo by Dia Dipasupil/Getty Images for Gillette
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