Atari — one of the world’s most iconic consumer brands and entertainment producers — has announced a new partnership with Animoca Brands and its subsidiary TSB Gaming Ltd — the creators of the revolutionary blockchain-based gaming metaverse, The Sandbox. Hit Atari properties such as Asteroids, Centipede, Pong, and RollerCoaster Tycoon will be brought to life within the 3D voxel world of The Sandbox, an interactive virtual world that launches this year on the Ethereum blockchain.

Under Atari’s partnership with Animoca Brands and TSB Gaming Ltd, 3D voxelized versions of Atari’s classic and most popular gaming properties will be made available in The Sandbox when the game launches to the public later this year. Atari-inspired “ASSETs” (persistent metaverse objects) will also be available within The Sandbox for use throughout the entire platform by players and even creators in their very own metaverse games. The Sandbox will also be home to the first Atari theme park on the blockchain — Atari LAND! This virtual creation will feature Atari-themed attractions, creations, and immersive social gaming experiences.

Frédéric Chesnais, Atari CEO said of the partnership

“Given that Atari’s iconic brands introduced so many people to their very first interactive entertainment, it only makes sense for us to be part of the imaginative experience that is The Sandbox, […] This exciting collaboration with The Sandbox also expands and deepens Atari’s strategic involvement in blockchain-powered and cryptocurrency-fueled entertainment.”

Sebastien Borget, COO & Co-Founder of The Sandbox said

“Atari is rightly celebrated as a pioneer in the world of gaming, and this partnership continues the brand’s innovation by bringing its treasured gaming heritage into the decentralized, blockchain-based metaverse of The Sandbox, […] Together, we are making history by creating the first virtual Atari theme park on blockchain, and it will be really fun for our players to play, explore, and create inside Atari-inspired virtual worlds.”

The Sandbox game franchise is one of the world’s largest independent user-generated content and gaming platforms, with 40 million downloads and over one million monthly active users. The upcoming voxel-based blockchain version of The Sandbox launches later this year.