League Of Legends Gets a Luxury Makeover From Louis Vuitton
Louis Vuitton and Riot Games Pioneer a First-of-its-Kind Partnership for the League of Legends World Championship starting in 2019
Paris & Los Angeles – Sept 23, 2019 – Through shared values of innovation and pioneering, Louis Vuitton and Riot Games today announce a landmark collaboration that brings together the iconic French House and the U.S.-based esports organization behind League of Legends.
Since its launch in 2009, League of Legends, an online multiplayer game, has grown to become a global phenomenon as the most-played PC game in the world and a key driver in the explosive growth of esports. Every year, Riot Games organizes the League of Legends World Championship for the planet’s best players and teams, which this year begins on October 2 in Berlin for play-ins and group stages, continues in Madrid starting on October 26 for the quarterfinals and semi-finals, and culminates with the final in Paris on November 10.
For the event, Louis Vuitton is creating, in collaboration with Riot, an unprecedented, one-of-akind Trophy Travel Case to hold the Summoner’s Cup, the trophy awarded to the world champions and considered the most prestigious prize in esports. The bespoke trunk, the first of its kind for an esports championship, will feature both traditional Louis Vuitton savoir-faire along with cutting-edge, high-tech elements inspired by the League of Legends universe.
Louis Vuitton and Riot Games also will soon announce unique champion skins and a capsule collection designed by Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s collections, along with other League of Legend digital assets.
“We are honored to have Louis Vuitton as an official partner with designs to impact the look, feel, and prestige of our most prominent League of Legends event,” says Naz Aletaha, Head of Global Esports Partnerships at Riot Games. “This is a historic partnership that speaks to the impact Riot Games and League of Legends has had on the industry over the past nine esports seasons. We welcome the LV brand to our sport and we are eager to share the entire scope of the partnership in the months ahead, in particular on November 10 when the Summoner’s Cup is awarded in Paris.”
“The League of Legends World Championship is not only the climax of the tournament: it’s where the world of sports and entertainment come together in celebration of new legends to be born”, says Michael Burke, Chairman and CEO of Louis Vuitton. “Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”
ABOUT LOUIS VUITTON
Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the House remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton. Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewellery, and fragrance. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.
For further information: www.louisvuitton.com
ABOUT LEAGUE OF LEGENDS ESPORTS
League of Legends Esports is a premier global sport that attracts the attention of millions of fans around the world. There are currently over 800 professional players on more than 100 professional LoL Esports teams competing across 13 leagues globally. Each regional league is comprised of approximately 10 teams that compete against one another year-round over the course of two seasonal splits. Teams earn championship points in order to qualify for the two major international competitions: the Mid-Season Invitational and the World Championship.
For further information: www.lolesports.com