SUNDERLAND, ENGLAND - FEBRUARY 04: A general view of signage at the Sunderland car assembly plant of Nissan on February 04, 2019 in Sunderland, England. Nissan has announced to workers that the next-generation X-Trail will be made in Japan and not at it's Sunderland manufacturing plant. (Photo by Christopher Furlong/Getty Images)
Nissan has become the latest non-endemic brand to enter the esports space. The Japanese auto manufacturer has inked a partnership with Optic Gaming and FAZE Clan. They will act as a jersey sponsor for both organizations and players from the teams will have access to Nissan vehicles for branded content across social media. At this point, most major automotive companies have at least tested the waters on esports.
Source: Esports Insider
Photo by Christopher Furlong/Getty Images